The platform is rolling out a new feature that enables them to cut down on the quantity of AI-created videos appearing in their feeds. This move comes as the company announced that it presently contains in excess of 1 bn AI videos.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a global release. This shift aligns with a surge in AI content, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately 10% of the most rapidly expanding content creators on a competing service exclusively feature clips produced artificially. A large amount of this content is classified as mass-produced AI material, a phrase for inferior, factory-style content that is frequently nonsensical or dreamlike.
“We know from our community that many people like content made with AI tools, including computer-generated images to educational videos, and we aim to provide users the ability to see more or less of that, depending on their own choices,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are presently 1.3bn videos on its network labeled as AI-generated. In total, more than 100 m media items are uploaded to the app each day, making AI-generated material a minor portion of its overall inventory.
Customizing Your Feed
Users will be capable of reduce or increase the amount of artificial media they see by opening the content preference feature in the app and choosing “AI-generated content”. Further subjects that can already be adjusted under the setting cover politics, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s rules require content makers to tag “realistic” AI-made content, and it forbids malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is not labeled can be deleted under its user guidelines.
Furthermore, the service will from now on add an “AI-made” tag to content created with its built-in AI features, or flagged by an collaborative effort for spotting artificial media. This measure is intended to stop users from seeking to bypass the labeling process.
Educational Initiatives
The platform is also introducing a $2m awareness program for specialists and groups to create learning resources about using AI responsibly. This project will benefit charitable organizations focused on teaching programming and robotics.
Platform Protection
The video-sharing app has justified its safety measures, following debate over plans to lay off a large number of safety staff in Britain. TikTok is set to cut 439 jobs in its trust and safety team in its British office, with labor groups and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A senior executive explained that human moderation would remain essential, but AI can safeguard staff by removing the most harmful content before it has to be seen by staff. The company announced a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to the use of its machine learning processes.
It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”
